“Show off your work”
Create “Before & After” pictures that clearly show what you can do. Get your customers permission before posting.
Tip: Make graphics clear. You only get 3 seconds to impress. So you don’t want your audience seeing a before photo and thinking that is your best work.
Celebrate your employees- Create open and engaging conversations with your customers and employees. Your employees spread the word about how good you too! Employees if valued create business and spread word of mouth through family and friends.
- Is it the receptionist birthday?
- Did one of your apprentices get awesome results in TAFE?
- Did one of your employees do something great in the community?
Share a post celebrating the wins and milestones with them. Their wins are ultimately your wins too. A human connection is great to help customers connect with your business.
Post about local updates-
It might seem a bit crazy to be sharing other businesses stuff on Facebook when you are trying to get the sales, but by sharing other local businesses info that doesn’t compete with you, it shows that you are invested and proud to be part of that community.
It can also present some potential collaboration opportunities with other businesses in the future.
Videos are hot, Live Video is even hotter. Try to make your Facebook live and interactive but most importantly, let your audience get to know about you. Instagram also lets you do live video and share across both social networks.
Employment- By posting a vacant position in your social media feed, it gives people the opportunity to tag their mates growing your audience. You can also share this post on Facebook Marketplace and further extend your business’s reach.
A potential employee can also stalk your Facebook page, see pictures of your workshop, vans, other employees and reviews from customers etc.
Blogs from your Website- Helpful an engaging blogs shared onto Social Media can have a big impact on SEO. So sharing your helpful hints, tips and appropriate jokes on your social media. It will really drive engagement with your brand.
Celebrate and share your brand using dates of fun events, holidays & relevant Industry updates of interest to you and your customers. There are various lists available on the internet and it can help you plan your Social Media Marketing for the year.
A Great rule of thumb is to treat social media as an open conversation do not “sell, sell, sell” and the “look at us, aren’t we great” thing all the time it’s a one-way conversion that doesn’t engage.
UsForYou Australia grows your business by increasing your businesses reach and engagement across social media delivering a return on investment that lasts. Enquire now limited spaces exist with packages starting at $175 a month.