So, hopefully by now you’ve found some local groups and you’ve joined them and are starting to think about content to post. We’ve mentioned about reading guidelines of each group before posting, however here are some other great hints on what not to do by Search Engine Optimisation guru, Kate Toon.
Our next bit of advice is to go slow and steady! It might be tempting to join 50 groups and start posting the same thing daily across all of them, however that’s a sure way to just annoy people and damage your “brand”. Instead we suggest that you join a couple of groups that you think might have potential customers to your services and post tailored messages and/or adverts for each group. After a few weeks start looking at more groups and more posts however don’t start spamming (IE: posting too much).
In terms of content, think about what’s in it for the person seeing your ad? Have you got an offer? Offering something for free (consultation, quote or even first visit) is a great way to get attention. Make sure you include clear graphics and tag your FB page in posts as customers may not be ready to buy yet, but when they “like” your Facebook page it is easier to re-target them later on.
If this is sounding like hard work, marketing your stuff does take time and effort, however the payoff is in getting more customers. Don’t forget that you can get Us For You to do all of this for you! It’s not expensive and you need to decide if your time is worth more than a little money.
Tradies are an essential part of our society. To some of us they are magicians that can turn up at our house and fix the stuff that we have no idea about, making our lives a little better. But with the onset of the internet, it has become really hard to find the right tradie to fit our needs because there are so damn many to choose between.
In these series of articles, Us For You is offering advice to help your service become more visible among the ever increasing pack.
Facebook Groups – you should be joining them
Facebook Groups have been around for a while now and the power of local advertising in them branding benefits can’t be ignored. However, if done incorrectly you can risk damaging your business brand.
Remember, that joining Facebook groups is about becoming more visible to more people, not necessarily about actively marketing your services. In fact, most groups have rules about not marketing, so you’ll be doing more damage than good if you try. Make suer you read each groups guidelines before posting anything.
How to find groups to join: Simply type in “groups” to your Face Book search bar then hit “Discover Groups on Facebook”. This will bring up lists of recommended groups, local groups and groups that you have friends already in. Now go ahead and join any group you think might have people that might need your services in the future. Local buy, swap and sell groups are good for instance.
What to do once you have joined the groups: Now you need to make a bit of noise. Make sure that your company page is up to date and looking good and when you decide to post on any of the group pages, personalise your message to the group you are posting to. Us For You can help you with this and has expertise in pitching messages appropriate to different groups. It can also help you find the right groups to join, so if the above is looking a bit overwhelming, check out our website and call for a chat.
Acting Credits: Matt Stewart
Linked in: https://www.linkedin.com/in/matt-stewart-74337531/
A Video Guide to adding your Services on a Facebook Business Page