In our first blog we spoke about joining local Facebook groups as a way of advertising your trade business and getting ahead of the rest of the pack, because let’s face it, there is a lot of alternatives to your services out there. The good news though, is that not many tradies are using social media and if they are they are not using it effectively. So, if you have gone ahead, researched and joined some groups, here is our second piece of advice:
Observe the rules and have a clear message.
Most People who run them, will tell you it takes a lot of time & energy to administrate Facebook groups. To keep things running smoothly they will often have guidelines. Guidelines like no post dumping, weekly promo only, and some local buy, swap & sell groups have a strict no advertising rules.
Some Facebook Group you need to be a paid member of a paid service that the person running it owns. Check out how many members they have and if they are a local group it may be worth the fee they are asking for.
Now make sure your message is clear. Don’t try to say too much with each post, just stick to the rule of “keep it short and simple”. Also, we strongly advise that you have someone check your posts before you send them, as we all can miss simple grammatical and spelling errors when we check our own writing. Even professional writers have “proof readers”, so get a friend or family member look over your posts before you post them.
Finally, as we mentioned in our last post, make sure that you personalise your posts for each group. The pitch and tone of your message will be different if it is a local mother’s groups as opposed to a buy, swap and sell group. Us For You can do this for you, or even write your content if you don’t fancy yourself as a writer.