So, this advice could be a little late if you have followed our previous blogs on joining FB groups, however it’s never too late to improve on what you are doing, so here goes:
Beware of your Stalkability!
Facebook may not be a real world, however what we are saying is that once your business page is out there and you are joining groups to get more hits on your business page, this doesn’t mean you (the person behind the business) remains invisible. If your name is “John Smith” you may not have to worry too much, but even then, if you are “John Smith” of “Smith and Son’s Plumbing” in Bexley, people can, and will, find you and check out your personal page. If you name is “Jamjar Wentworth Smythe”, you definitely need to worry about this.
- You see, these days people want more than a tradesperson, they want a relationship with a trusted individual who they are prepared to invite onto their property and count on again and again. So, this is an opportunity to put prospective customers at ease and “upsell” yourself a bit. With that said, here are some pointers about your personal Facebook page that you should be following even if you don’t have a business page:
Present-ability: Pictures of your cute dog (or kids) doing something is good. Picture of your new “I hate Jesus” on your left butt check is bad. Be mindful when posting pictures.
Careful of what you share: Although not always possible, remember that prospective clients might be looking at your page. You might think that marriage equality is a bad idea or that Donald Trump is an idiot, but your next customer might be LGBQT or pro Trump, so best to keep it to yourself.
Keep it positive: Sure, you might be having a crap day and feel that life sucks and it’s OK to express that occasionally but don’t get carried away. People respond better to positivity, and posting on the bright sides will have the double bonus of helping you look on the bright side.
Rule of thumb, imagine you are looking for someone to do something for you (understanding of course that you are a tradie and can do most things yourself) and you’ve got a couple of choices. Imagine that you can see their FB pages. Which one do you go for? Well, your FB page should look more like the person you would give money to, to do a service for you.