Michelle Cummings

CEO UsForYou Australia

Michelle found that her extensive online experience quickly led to coaching friends and business acquaintances, leading them to discover the merits of social media in their businesses and helping them them become more digital savvy. This quickly turned into a business idea which had legs. Michelle’s enthusiasm and strong commitment to strengthening local community and local businesses drives her to support smaller tradies to do bigger and better things with their marketing, by leveraging social media and becoming better known in their respective industries and communities. In a recent interview with Inner West Mums, Michelle explained: “I consider myself a “community mum” in that I help out my friends or new people I meet who may need a hand personally” This personal generosity of spirit follows through in Michelle’s business life too, pushing to facilitate networking and referral opportunities for services, trades and small businesses in her own local community. She hails from Newcastle originally, but has been Sydney-based (Inner West, represent!) for the last eight years, but readily works with tradie clients from all over Australia. When Michelle’s not in front of a keyboard, you can often find her wandering through Sydenham Green Park.  Either that or dreaming of laying in a hammock on a beach somewhere, sipping a good red and watching the world go by.