Social media advice for Tradies – Part 3 (FB Groups)

Posted on Posted in connect local, Marketing, Social Media, Specialties, Tradies, Word of Mouth

So, hopefully by now you’ve found some local groups and you’ve joined them and are starting to think about content to post. We’ve mentioned about reading guidelines of each group before posting, however here are some other great hints on what not to do by Search Engine Optimisation guru, Kate Toon.

Our next bit of advice is to go slow and steady! It might be tempting to join 50 groups and start posting the same thing daily across all of them, however that’s a sure way to just annoy people and damage your “brand”. Instead we suggest that you join a couple of groups that you think might have potential customers to your services and post tailored messages and/or adverts for each group. After a few weeks start looking at more groups and more posts however don’t start spamming (IE: posting too much). 

In terms of content, think about what’s in it for the person seeing your ad? Have you got an offer? Offering something for free (consultation, quote or even first visit) is a great way to get attention. Make sure you include clear graphics and tag your FB page in posts as customers may not be ready to buy yet, but when they “like” your Facebook page it is easier to re-target them later on.

If this is sounding like hard work, marketing your stuff does take time and effort, however the payoff is in getting more customers. Don’t forget that you can get Us For You to do all of this for you! It’s not expensive and you need to decide if your time is worth more than a little money.

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