The words Recover Rejuvenate and Refresh in a diagram representing the positive effects of physical therapy or a visit to a spa
Bringing Website Security & Some Marketing Pizazz Together
It is your responsibility as a website owner, to set up a secure environment for your visitors and potential customers.
So many Tradies have not upgraded their sites to include SSL, which adversely affects their SEO Ranking.
Now is your opportunity to get a boost in your visibility and position your site to a better rank positions and ultimately more traffic and more sales.
UsForYou.com.au has joined together with Urban Digital Co. to provide you with a package that is designed to quickly get you up to speed.
Your business can get in on the cutting edge of this digital revolution.
It’s called the “Digital Refresh” that brings the talents of UsForYou Australia & Urban Digital Co together
It’s available for a low, one-time fee.
You get all of this…
Refresh your Digital Presence:
- “About Us” Video Slideshow with content from your website and pictures you nominate to help your potential clients know more about you & your brand
- “Review” Video Slideshow to showcase one of your longer reviews by turning it into a video
- NB- Video Size suitable for Instagram, Google My Business, Facebook, Linkedin
- Not Suitable for Instagram TV
- You Tube Sizing available for an extra $50.00
- Plugin and Theme Updates
- Word Fence and Database hardening
- Google Link check
- Site Address Changes to HTTPS
- Back up of your website WP
- Site speed test – WP
- Email & Phone number Clickable for mobile devices
(Only for WordPress)
You get everything in the package offer for just $649!
But we have a…“Special Time-Sensitive Promotional Offer”
Join our mailing list to receive the latest news and updates just for tradies, plus promotional offers and special discounts that are only available to my loyal subscribers. The first 10 Tradies on our mailing list who purchase the Digital Refresh Package will receive a $100 Discount Voucher to be used towards your purchase. This offer will sell out quick, so don’t miss out… Hurry and Place Your Order Now!
Visit our Contact Page and enter your name & email address with the words “$100 OFF” to receive your discount.
We would like to congratulate Holly Carter-Madej for being chosen as the winner of the Tools Down Competition in Melbourne. We will be contacting you on how to claim your prize.
Unless you are Holly, you may be a bit disappointed that you weren’t the lucky winner. That doesn’t mean that you can’t still feel like a champion. It’s still not tool late to redeem yourself. The Tools are going Down this Saturday & Sunday, November 10th & 11th at Batman’s Hill. Make plans to attend. Register now!
Well, “surprise, surprise!”, the top social media platform for tradies is…Facebook!
According to Sensis, Facebook has 15 million users in Australia, who diligently (and religiously) log on to their platform an average of 31.9 times per week! Somewhat astoundingly, the typical Facebook user also spends more than twelve and a half hours per week on the platform. That’s a whopping one and a half working days, spent trawling through the timelines of family, friends and the Pages of businesses they follow, like and support!
Word of mouth, or social proof will always be critical for tradies and as more and more people are going to Facebook first for service providers and supplier recommendations, a quick browse of your Facebook Page can showcase to a potential new customer your most recent projects, allow them to see customer reviews and testimonials and get a good feel for you and your business’ brand.
Pinterest – Surprisingly, Pinterest is converting sales at the second highest rate for suppliers, according to Basic Bananas (I’ve conferred with my peers in the marketing world on this and we’re all in agreement on this). I nearly fell off the chair I wasn’t sitting on, and mumbled “get trucked!” under my breath when I heard that. Pinterest’s ‘Save for Inspiration’ button is where the action’s at. Tradie suppliers are likely to do better out of Pinterest, as it’s a great platform for sharing product shots. Like Twitter, Google’s spiders can permeate, digest and index Pinterest content reasonably well too, which means that the content you post there will show up in search results in Google, providing you tag and describe your posts well.
Instagram – For now at least, the use of Instagram is on a bit of a case-by-case basis, mainly depending on the nature of your trade. There are some excellent building, carpentry and landscaping business pages on Instagram, for instance. However, the verdict is still very much out for plumbers and electricians, since these tend to be less visually-appealing trades. “Nice power outlet!”, or “Wow, look at that S-bend!?” are things you’re not likely to hear too often… Instagram does offer many of the same benefits as Facebook in that it does allow you to help tell the story of your business, and Instagram posts can double up as content you can share on your business Facebook page, so it’s worth being there too.
Twitter – We’re not super keen on Twitter for tradies just yet, unless you have a good relationship with a strong influencer who can retweet your posts regularly, because in reality, each tweet only has a super-tiny life of a mere 12 seconds! It’s valuable none the less, but it’s a very fast moving platform and content is king there. There are some tradies on Twitter, but they tend to be those with much larger companies, and in Australia most of them and posting to Twitter in an automated way, and then sending the potential customer’s clicks on the Twitter post through to their Facebook Page or Instagram profiles. Twitter, is also much more about enabling B2B and for catching the news. Business related activity on Twitter is more about the regular Monday-Friday, 9-5 routine. 🙂
Google Maps – Rounding out our wrap-up of social media platforms, and one that can be perceived as a bit on the boring side – and is all too often forgotten – is Google Maps. It’s content is made public and it’s obviously a Google platform, so let’s face it – when it comes to SEO we all bow down to Google, in the hope that we can wrangle the beast to get our content to rank the way we want.
Having a basic page on Google Plus can help get a jump start on the search engine rankings since business who are listed there appear on Google Maps, and ahead of the search engine results on desktop and mobile search.
Having your business properly listed within Google Maps will allow your business to show up on mobile devices as users pass enter the vicinity of your business. It allows you to be easily discovered bringing awareness to potential clients who may not already know that you are there. Additionally, reviews left in the google ecosystem will be attached to your business in Google Maps.
You can include your phone number and trading hours as well as set any special hours for holiday periods. You will also want to encourage your customers to leave reviews on your google places listing as this will also show up when people check out your business on Google Maps. This provides added social proof for your potential customers that will make you shine above other tradies.
So….lots to think about. It might seem all a bit overwhelming, but that’s where we at Usforyou Australia
can help out. Social media is SUPER important for tradies and you need to be there. Talk to us today to understand your business and your needs. We can get you up and running quickly and effectively.